How Kroger designed its catchy new sonic logo

How Kroger designed its catchy new sonic logo

What does Kroger’s brand sound like? Until recently, no one knew. And then on June 25, the grocery behemoth (which includes regional chains like King Soopers, Fred Meyer, Ralphs, and Pick’n Save) launched its first-ever sonic identity. There’s a succinct sonic logo (think Netflix’s tudum), a full brand theme song, and more—so as it turns out, this is officially what Kroger sounds like: It’s an upbeat earworm you’re going to be hearing a lot of i…