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How Kraft Heinz lost its edge in the mac and cheese aisle — and the brand cooking up competition

Summary by New York Post
The Chicago-based food giant has seen its grip on the category loosen as upstart rival Goodles wins over shoppers with premium “Cheddy Mac” offering.

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New York PostNew York Post
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How Kraft Heinz lost its edge in the mac and cheese aisle — and the brand cooking up competition

The Chicago-based food giant has seen its grip on the category loosen as upstart rival Goodles wins over shoppers with premium “Cheddy Mac” offering.

·New York, United States
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parismatch.comparismatch.com

"I Knew There Was a Way to Do Better": in the United States, the Macaroni Cheese War Is Well Underway

The undisputed leader of cheese macaroni, Kraft Mac & Cheese, sees its market share decline to a healthier and more expensive brand, Goodles. An event in the United States.

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New York Post broke the news in New York, United States on Friday, January 2, 2026.
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