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How ‘KPop Demon Hunters’ Conquered the Summer — And What’s Next for the ‘Pop Culture Phenomenon’

GLOBAL, JUL 09 – The animated musical film’s soundtrack surged 97% in its second week, attracting viewers new to K-pop and dominating Netflix’s global top 10 movies list for over two weeks.

  • Netflix premiered the animated musical KPop Demon Hunters on June 20, 2025, starring a K-pop girl group who secretly hunt demons.
  • Sony began developing the film in March 2021, with co-director Maggie Kang pitching the idea seven years earlier and shaping it over two years.
  • The film quickly amassed over 56 million views worldwide, ranking in Netflix's top 10 across 93 countries and maintaining its position weeks after release.
  • The soundtrack became 2025's highest-charting, hitting Top 3 on Billboard 200 and Spotify's global chart, with the single "Golden" making K-pop girl group history in the U.S.
  • Filmmakers and cast express strong interest in a sequel due to unresolved storylines and ongoing popularity, though Netflix has not confirmed further installments.
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Sweety High broke the news in on Tuesday, July 8, 2025.
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