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How it started, how it ended: A chronology of Ontario’s ad blitz against U.S. tariffs

Ontario aims to counter U.S. tariffs with a $75 million campaign featuring Reagan's 1987 anti-tariff speech, highlighting risks to workers and consumers, officials said.

  • Ontario Premier Doug Ford's office said the province will spend 75 million to run an anti-tariff ad in the United States using Ronald Reagan's 1987 remarks, airing during the first two World Series games and a baseball playoff broadcast.
  • The campaign aimed to highlight U.S. tariffs targeting provincial jobs, with Ford vowing he would `never apologize` for resisting hostile trade measures, while U.S. officials accused Canada of `cheating` and imposed an additional 10 per cent tariff on Canadian goods.
  • The Ronald Reagan Presidential Foundation and Institute said the ad misrepresents Reagan and that Ontario did not seek permission to `use and edit` his remarks, while David McLaughlin and Geoff Norquay argued it accurately recounted Reagan's views.
  • U.S. officials reacted by Treasury Secretary Scott Bessent calling the ad foreign interference, while Prime Minister Mark Carney apologized to President Donald Trump and urged Ford to pull the ad.
  • Commentators urged Canadian premiers to unify messaging, saying `Canada needs one foreign policy, not 14`; Ontario Premier Doug Ford expressed no regrets while Manitoba Premier Wab Kinew supported continuing the ad campaign.
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How it started, how it ended: A chronology of Ontario’s ad blitz against U.S. tariffs

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How it started, how it ended: A chronology of Ontario's ad blitz against U.S. tariffs

Breaking News, Sports, Manitoba, Canada

·Winnipeg, Canada
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The Conversation broke the news in on Monday, November 3, 2025.
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