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How G Fuel's toxic working environment made the energy drink brand's influencer marketers jump ship

Summary by Ground News

G Fuel let go seven of its talent managers on June 16. 11 current or former employees at the company spoke to Digiday. The departures have had notable ripple effects on G Fuel's business. At least 34 of the 75-plus partnered creators who chose to break with G Fuel.

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How G Fuel's toxic working environment made the energy drink brand's influencer marketers jump ship

More than 75 partnered creators divested from G Fuel after learning about the firings, including prominent voices such as NFL quarterback Kurt Benkert.

3 years ago

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How G Fuel's toxic working environment made the energy drink brand's influencer marketers jump ship

September 7, 2022 4:25 am How G Fuel’s toxic working environment made the energy drink brand’s influencer marketers jump shipSource : digiday.com Read Full Article

3 years ago

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