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How Expedia Group drives brand impact with creators — and Barbie’s Ken

Summary by RetailWit
Natalie Wills, SVP of integrated marketing and creative, shares what’s working with a creator-led strategy that includes an IShowSpeed partnership.

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How Expedia Group drives brand impact with creators — and Barbie’s Ken

Natalie Wills, SVP of integrated marketing and creative, shares what’s working with a creator-led strategy that includes an IShowSpeed partnership.

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marketingdive.com broke the news on Wednesday, June 24, 2026.
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