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How eBay Calculates Suggested Ad Rates for Sellers

Summary by EcommerceBytes
When eBay sellers advertise their listings, eBay displays suggested ad rates, which is a percentage of the total sale. On April 1st, the company published a guide explaining how it calculates those suggestions, revealing that it uses machine learning to help sellers find “the ideal balance between performance (like clicks and sales) and cost (ad […]
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How eBay Calculates Suggested Ad Rates for Sellers

When eBay sellers advertise their listings, eBay displays suggested ad rates, which is a percentage of the total sale. On April 1st, the company published a guide explaining how it calculates those suggestions, revealing that it uses machine learning to help sellers find “the ideal balance between performance (like clicks and sales) and cost (ad […]

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EcommerceBytes broke the news in on Tuesday, April 1, 2025.
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