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How ditching Pride now could hurt brands later

Summary by marketingdive.com
Some retailers that once wholeheartedly celebrated and supported the LGBTQ+ community have pulled away. What if they want to rejoin the party?

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How ditching Pride now could hurt brands later

Some retailers that once wholeheartedly celebrated and supported the LGBTQ+ community have pulled away. What if they want to rejoin the party?

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marketingdive.com broke the news in on Monday, June 23, 2025.
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