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How Dacia Wants to Get Away From the Cheap Image

Summary by Frankfurter Allgemeine
What Ikea shelves are at home wants to be the second brand of the Renault Group on the road. The boss explains how she wants to position Dacia as cheap, yet innovative.

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Frankfurter AllgemeineFrankfurter Allgemeine
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How Dacia Wants to Get Away From the Cheap Image

What Ikea shelves are at home wants to be the second brand of the Renault Group on the road. The boss explains how she wants to position Dacia as cheap, yet innovative.

·Frankfurt, Germany
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Frankfurter Allgemeine broke the news in Frankfurt, Germany on Thursday, February 5, 2026.
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