US EditionHow Carmelo Anthony became the face of Jordan Brand
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How Carmelo Anthony became the face of Jordan Brand
The turn of the century was an interesting time for the game of basketball. As Allen Iverson and Kobe Bryant began to take the charge as the next faces of the professional game, Michael Jordan would make his return. Jordan is met with an ovation upon his return in 2001 via the NBA Jordan’s return, of course, meant a lot to Nike and the Jordan Brand imprint, as well. It allowed lesser popular Jordan sneakers a platform on the court with the grea…
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