US EditionHow can marketers tap into Gen Z fandom?
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How can marketers tap into Gen Z fandom?
50% of Gen Z and millennial gamers want to see more celebrities in video games. Why? Gen Z doesn’t just follow brands and celebrities—they immerse themselves in the fandoms they love. From sharing emotes inspired by K-pop idols to joining digital treasure hunts with their favorite sports teams, their passion goes beyond social media and into virtual worlds like Roblox and Fortnite. So, how can marketers turn this Gen Z passion into measurable r…
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