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How can brands harness LIVE social shopping in 2025? : The British Beauty Council

Summary by The British Beauty Council
According to the ‘United Kingdom Social Commerce Market Databook’, the UK’s social commerce market is expected to grow by 26.6% annually, here’s how you can tap into the LIVE shopping landscape Gone are the days of people heading solely to stores and websites to buy their favourite beauty products, now they expect brands to meet them where they scroll. They expect a two-tap experience that enables seamless shopping from live streams, carousels a…
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The British Beauty CouncilThe British Beauty Council

How can brands harness LIVE social shopping in 2025? : The British Beauty Council

According to the ‘United Kingdom Social Commerce Market Databook’, the UK’s social commerce market is expected to grow by 26.6% annually, here’s how you can tap into the LIVE shopping landscape Gone are the days of people heading solely to stores and websites to buy their favourite beauty products, now they expect brands to meet them where they scroll. They expect a two-tap experience that enables seamless shopping from live streams, carousels a…

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The British Beauty Council broke the news in on Thursday, February 27, 2025.
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