How B2B Buying Behavior is Changing in 2025 and What That Means for Sales Teams

Finn Thormeier's 14-step framework for booking B2B demos

"Book demos with our top 100 target accounts in the next 90 days." When a CEO issues this directive, sales and marketing teams often scramble toward the usual suspects: generic cold emails with dismal 6% open rates[1], templated LinkedIn messages that go ignored, and SDR teams burning through call lists only to be blocked by gatekeepers at every turn.Against this challenging backdrop, P33 founder Finn Thormeier has developed a systematic framewo…

How To Effectively Collect And Verify B2B Leads

Learn the best strategies to collect and verify B2B leads, ensuring higher quality prospects and improving your sales pipeline efficiency

How B2B Buying Behavior is Changing in 2025 and What That Means for Sales Teams

Buyers don’t engage the same way they used to. Sending mass emails and pushing product-led pitches doesn’t work like it did five years ago. So what’s changed, and what should your sales team buying tobe doing to stay ahead? Here’s what you need to know. B2B Has Shifted: The Playing Field Looks Different Ten years ago, B2B sales were predictable. You had one point of contact. You made a call. Deals moved faster. Today? Not even close. There’s rem…