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How Ashland.news grew year-end giving 26%
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How Ashland.news grew year-end giving 26%
The Challenge Like many nonprofit newsrooms, Southern Oregon’s Ashland.news entered the 2025 year-end season with a clear goal: continue revenue growth while expanding the donor base beyond existing recurring supporters. Making the goal more complex: Ashland, Oregon is a small, rural mountain community, with 21,000 residents in town and 34,000 total in surrounding areas, creating challenges on how big the donor base could grow. The opportunity w…
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