US EditionHow Apple could convince me to spend $2000 on an iPhone Fold
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How Apple could convince me to spend $2000 on an iPhone Fold
Steve Ballmer had a point. Or maybe half a point. When the iPhone first landed, he yelped, wide-eyed, “$500, fully subsidised, with a plan? [That] is the most expensive phone in the world!” Apple’s pricing back then might have been a shock to the industry – but it turns out Apple was just getting started. Now, according to a professional guesser over at JPMorgan, the upcoming iPhone Fold will cost two grand in the US. Which will almost certainly…
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