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How AI is (and isn't) transforming European hospitality

Summary by Hospitality Net
In today’s hospitality sector, discussions among hoteliers invariably lead to artificial intelligence (AI). Announced as a transformative force, AI is poised to redefine everything from guest services and dynamic pricing to predictive analytics and content creation. However, a significant gap exists between this potential and its current implementation. This raises critical questions: what is the true state of AI adoption in the industry and wha…
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Hospitality Net broke the news in on Wednesday, July 9, 2025.
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