US EditionHow AI Helped Local Newsrooms Save Time and Drive Results in Year-End Fundraising
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How AI Helped Local Newsrooms Save Time and Drive Results in Year-End Fundraising
By Maggie CogarAt the end of 2024, local nonprofit newsrooms faced the same challenge they do at the end of every year – launching effective year-end fundraising campaigns with limited time and resources. For 15 publishers, however, an AI experiment launched by BlueLena led to higher conversion rates and more than a hundred hours of saved time.BlueLena, a journalism support organization providing audience development and revenue solutions for pu…
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