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How Aéropostale entertains Gen Alpha with a creator-led mini-series

The retailer’s 2026 collection includes 71 styles and starts at $19.95, while the series aims to drive app downloads and cross-shop behavior.

Summary by RetailWit
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a loyalty tie-up with JCPenney.

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How Aéropostale entertains Gen Alpha with a creator-led mini-series

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a loyalty tie-up with J.C. Penney.

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marketingdive.com broke the news on Thursday, July 9, 2026.
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