US EditionHow a Bhojpuri beat made Bingo! Tedhe Medhe the talk of the heartland
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How a Bhojpuri beat made Bingo! Tedhe Medhe the talk of the heartland
Let me take you back to where it began. Bingo! Tedhe Medhe has always played by its own rules: quirky, unapologetically offbeat, and unmistakable with its spiral-shaped snack. But when the brief came in to connect more deeply with audiences in Bihar and Eastern UP, we knew this wasn’t just about making noise. It was about striking the right note. The kind that doesn’t just grab attention but sparks participation. So we asked ourselves the simple…
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