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Hotels, Strategic Agents of Local Dynamization and Social Value
Summary by Hosteltur: Toda La Información De Turismo
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To think of hotels as simple buildings with a brand that markets beds is an obsolete approach. Those who continue to operate under that logic are destined to lose influence and competitiveness. As evidenced by the XX Congress of Spanish Hoteliers, organized by CEHAT in Cartagena, the hotel is today a strategic agent of the destination: it dynamises the local economy, generates employment, creates social value and contributes directly to urban ev…
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