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Hotels Committed to Their Environment: More Loyalty, More Destination Reputation
Summary by Hosteltur: Toda La Información De Turismo
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“Sustainability is not a promise of the future, but a reality of the present. Whoever does not incorporate it into his business strategy runs the risk of being outside the market,” says Fede Fuster, president of the Hotel and Tourist Business Association of the Valencian Community (HOSBEC). The director emphasizes that the active involvement of hotels with their surroundings “not only reinforces customer loyalty, but also enhances the reputation…
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