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Hotel loyalty membership surged in 2024: CBRE

Summary by hoteldive.com
Increased loyalty member counts are driving hotel occupancy, though the growth presents challenges such as rising costs, according to an April report.

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Hotel loyalty membership surged in 2024: CBRE

Increased loyalty member counts are driving hotel occupancy, though the growth presents challenges such as rising costs, according to an April report.

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hoteldive.com broke the news in on Tuesday, April 15, 2025.
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