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UK watchdog probing Hilton, IHG, Marriott, CoStar for data sharing

The UK Competition and Markets Authority probes whether data sharing via analytics tools enabled hotel rivals to coordinate prices, potentially harming competition.

  • The UK Competition and Markets Authority is investigating Hilton, IHG, Marriott, and CoStar for suspected sharing of sensitive information through hospitality data analytics tools.
  • The watchdog is looking into whether the companies colluded over pricing by sharing data that could allow them to predict each other's actions and coordinate behavior.
  • The CMA stated that when rival businesses share competitively sensitive information, it reduces uncertainty and can affect how strongly companies compete.
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Hotel chains and data firm under investigation over possible information sharing

Hilton, Holiday Inn owner InterContinental Hotels Group and Marriott, as well as data analytics firm CoStar are being probed by the CMA.

·London, United Kingdom
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GOV.UK broke the news in United Kingdom on Monday, March 2, 2026.
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