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Hot Wheels saves Mattel: grows at a double-digit rate and sets a record in 2025
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Hot Wheels saves Mattel: grows at a double-digit rate and sets a record in 2025
PHOTO: MATTEL 2025 was a complex year for Mattel, but one of its brands managed to stand out: Hot Wheels. According to the company’s latest financial reports, the miniature vehicle line not only drove growth in the fourth quarter but also established itself as the main engine of the business in 2025. READ ALSO. When does the Hot Wheels Legends Tour 2026 start? Cities and dates While other categories such as Barbie faced declines, Hot Wheels deli…
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