US EditionHosbec: “the Ai Will Be Irreversibly Integrated Into the Tourist Experience”
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Professionals working in hotels are increasingly seeing artificial intelligence (AI) as, in the words of Fede Fuster, president of Hosbec and the ITH (Hotel Technology Institute), “a daily assistant, both in back office and in front of the customer. Technology continues to advance with better results and people are becoming more comfortable using it.” Yes, it is an unstoppable evolution, so he announces that “it will replace people in processes …
The president of Hosbec, Fede Fuster, positively values the first tourist semester of 2025 in the Valencian Community, highlighting the consolidation of seasonalization. In addition, he emphasizes, in an interview in Agenttravel, the role of Artificial Intelligence (IA) in hotel management and demands a firm regulation to balance the offer with tourist housing. What balance do they make of the first semester and what forecasts do they have for t…
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