Hooked Foods CEO: Underwhelming Sales of Vegan Leaders Has 'Scared Investors'

Hooked Foods CEO: Underwhelming Sales of Vegan Leaders Has 'Scared Investors'

4 Mins Read Tom Johansson, co-founder and CEO of Swedish vegan meat maker Hooked Foods, says3 underperforming big players have “scared” investors interested in the plant-based sector. The slow sales progress of leading plant-based companies in recent years has made investment a challenge for the whole vegan category, according to one startup founder. “The market growth has slowed and big leading players such as Oatly and Beyond Meat have perform…