US EditionHometown NHL players worth more to team, university study finds
- A study by UBC Okanagan found that a local player increases home game attendance by 12,000 spectators and boosts team revenue by $4.8 million US.
- The study is the first to quantify the relationship between local players and fan demand in professional hockey, analyzing data from 14 NHL seasons from 2005 to 2018.
- Co-Author Édouard Perron stated that it makes economic sense to acquire a locally born player because of the tangible economic and attendance benefits.
- Dr. Hu emphasized that investing in local talent can enhance fan engagement and regional connections for teams with low attendance.
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Vernon Morning Star
Vernon Morning StarHometown NHL players worth more to team, Okanagan university study finds
A UBC Okanagan study found that a locally-born hockey player adds close to $5 million in revenue to the team and an additional 12,000 spectators
·Salmon Arm, Canada
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