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Study: Back to School Shopping Hitting Parents Pocketbooks This Year

UNITED STATES, JUL 28 – Nearly 75% of parents plan to spend the same or more on school supplies despite rising costs and economic uncertainty, with many shopping earlier to avoid price hikes from tariffs.

  • Milwaukee organizations like Hispanics for School Choice plan to give away school supplies starting August 3 to help families prepare for the school year.
  • This season follows retailers stocking up early due to looming tariffs, while many parents begin shopping sooner to avoid rising prices and potential shortages.
  • Consumers remain cautious, focusing spending on essentials and value, with retailers responding by offering discounts, loyalty perks, and targeting families and teachers.
  • Deloitte forecasts back-to-school spending rising to $570 per student, with 75% of parents willing to shift brands if prices increase and many using social media and AI to find deals.
  • As families tighten budgets due to higher prices and economic uncertainty, both consumers and retailers emphasize affordability, convenience, and assistance to ease back-to-school expenses.
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43 Articles

Hanford SentinelHanford Sentinel
+36 Reposted by 36 other sources
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Higher prices, evolving technology complicate back-to-school shopping

Color-coded folders and notebooks. A fresh stash of pens and pencils. A new outfit.

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The spokesman-Review broke the news in Spokane, United States on Monday, July 28, 2025.
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