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Hershey's dynamic strategy for employee engagement - Ragan Communications

Summary by Ragan Communications
Hershey’s Ashleigh Pollart discusses her move into internal comms and the lessons that came from it. Hershey’s rich legacy stretching back to 1894 doesn’t make our workforce immune to modern challenges. Employees must navigate competing priorities, not having enough hours in the day, delivering results in a changing marketplace, and evolving with ever-shifting consumer behaviors and industry trends. I stepped into employee communications in earl…
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MBA 687: Employee Engagement Surveys

MBA 687: Employee Engagement SurveysResponse RateThe survey response rate is the first indication of the level of employee engagementin any organization. Of the 140 employees invited to take the survey, 40 responded,which is a response rate of 28.5%. As a rule, rates higher than 50% are best, whilerates lower than 40% may indicate trust problems […]

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Ragan CommunicationsRagan Communications

Hershey's dynamic strategy for employee engagement - Ragan Communications

Hershey’s Ashleigh Pollart discusses her move into internal comms and the lessons that came from it. Hershey’s rich legacy stretching back to 1894 doesn’t make our workforce immune to modern challenges. Employees must navigate competing priorities, not having enough hours in the day, delivering results in a changing marketplace, and evolving with ever-shifting consumer behaviors and industry trends. I stepped into employee communications in earl…

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Ragan Communications broke the news in on Thursday, March 27, 2025.
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