US Edition"Hermès" and "Shimamura" Have a Big Thing in Common. How to Create "Customer Desire" in Successful Companies
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Hermes has become the world's number one brand. Where does its strength come from? Professor Iriyama will talk about the importance of the "not making" strategy, which is common to companies in different industries such as Shimamura and Toyota, using his own experiences at Waseda Business School.
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