US EditionHere's Why Natural and Artificial Flavors Aren't What They Seem
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Here's Why Natural and Artificial Flavors Aren't What They Seem
A clear explanation of what those terms mean—and whether it's worth paying attention to them.Serious Eats / Getty ImagesLots of products claim they're "natural," while others list both "natural" and "artificial" flavors in their ingredients. Are there any rules governing what exactly those terms can and can't mean? Should I care?Natural: Yay! Artificial: Boo!Most of us can't help feeling this way when we come across those words on food products.…
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