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Hennessy's Stylish Films Shake Off Stiff Brand Perceptions

Summary by Adweek
While people tend to drink cognac neat or on the rocks, Hennessy wants to shake things up with a playful and stylish campaign that shows the spirit's versatility. "Made for More" is the debut work for Hennessy by agency Wieden + Kennedy Amsterdam, which won the account from previous agency Droga5. The campaign shows viewers...

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Adweek broke the news in on Monday, April 8, 2024.
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