Hemsworth leads bold new push into US market

'We have absolutely no brand awareness': Archie Rose on taking on the US

Archie Rose has enlisted co-owner and actor Chris Hemsworth and his brother Luke to star in a new global advertising campaign, as the Australian distillery unveils a refreshed brand identity and whisky range ahead of an expansion into the US market. Produced by Hemsworth alongside director Justin McMillan, the campaign sees the Hollywood actor star […]

Hemsworth leads bold new push into US market

One of Hollywood’s most bankable Aussies has traded Thor’s hammer for a whisky glass, partnering with a major brand to conquer the US market.

Chris Hemsworth gives Archie Rose a global campaign

Chris Hemsworth stars in Archie Rose’s action-comedy campaign as the distiller expands globally with new whisky bottles and brand identity.

Archie Rose and Co-Owner Chris Hemsworth Bring Australian Whisky to the U.S.

ARCHIE ROSE AND CO-OWNER CHRIS HEMSWORTH BRING AUSTRALIAN WHISKY TO THE U.S.Three Archie Rose whiski...

Archie Rose and Chris Hemsworth launch new whisky range

Archie Rose Distilling Co. has unveiled a refreshed whisky portfolio, including a new Australian Original Whisky with a refreshed brand identity and packaging.

Archie Rose Australian Whiskies Hit US with Chris Hemsworth

Why is Chris Hemsworth betting on Australian whisky? His Sydney distillery Archie Rose is bringing three award-winning expressions to the US for the first time. Read the full article at Archie Rose Australian Whiskies Hit US with Chris Hemsworth