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Minister for Justice Slams 'Demeaning' Consent ad Involving Grandparents

  • On Thursday, the Dublin Rape Crisis Centre removed three online campaign videos following public criticism of an advertisement depicting a teenage girl appearing uncomfortable during a hug from her grandparents.
  • Funded by the Department of Justice, the We-Consent program aimed to promote boundary awareness; critics, including Aont leader Peadar Tíbín, labeled the grandparent-focused ad "bonkers," arguing it unfairly stigmatized family affection.
  • Justice Minister Jim Callaghan stated the video was "both inappropriate and demeaning" to grandparents, noting it does not represent Government views and failed to advance consent education.
  • The Dublin Rape Crisis Centre pulled the content to "review" whether the videos achieve their intended positive effect, while the Department of Justice confirmed the ads were not part of a formal Government advertising campaign.
  • While the state emphasizes consent education, critics like Independent Ireland TD Ken O'Flynn argue that families already manage these interactions using common sense, reflecting broader societal struggles to convey complex needs.
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Far Right

"Otherwise you'll have a cramp." The latest approval campaign arouses strong reactions.

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Lean Left

Ireland's justice minister says a high-profile ad about consent has crossed a line. Jim O'Callaghan, whose department helps fund the Dublin Rape Crisis Centre's "We-Consent" campaign, called a video showing grandparents hugging a reluctant granddaughter "inappropriate and meeting to grandparents" and said it failed to advance understanding of sexual consent,...

·Miami, United States
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Newstalk broke the news on Thursday, October 22, 2026.
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