US EditionLego Posts Record Sales, Sees Market Share Growing Further: CEO
Lego's record 12% revenue growth in H1 2025 is supported by launching 314 new sets, expanding factories globally, and forming major brand partnerships.
- On Wednesday, the LEGO Group reported record revenue of 34.6 billion Danish kroner for the first half of 2025, with sales rising 12% year‑on‑year.
- The firm's product and partner strategy — including Formula One deals — launched a record 314 new building sets and expanded partnerships with Jurassic Park, Bluey, and One Piece.
- The company also reported profit gains and retail expansion, noting operating profit rose 10% to DKK 9.0 billion, net profit grew 10% to DKK 6.5 billion, and it opened 24 new stores, totaling 1,079 across 54 markets.
- CEO Niels Christiansen said `The toy market is actually back to growth this year, but we are outpacing it and taking market share`, highlighting strong gains in Western Europe and CEEMEA regions.
- With long‑term growth in mind, Lego is investing more than US $1.5 billion in a Virginia factory and 185,000 m2 regional distribution centre due to open in 2027, aiming for a 60% sustainable-materials target including rSEBS and e‑methanol.
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Lego’s more-is-more strategy is working
Lego is bigger than ever, and it has adults (and IP) to thank. The Lego Group says it released 314 Lego sets in the first six months of 2025—a company record—and announced record revenue of 34.6 billion kroner, or about $5.4 billion, which is a 12% jump year over year. In a statement, CEO Niels B. Christiansen attributed the growth to “our large and innovative range of products that continues to be relevant across ages and interests.” The Danish…
The Danish toy manufacturer recorded a profit of 478 billion forints in the first half of 2025.
Coverage Details
Total News Sources39
Leaning Left7Leaning Right2Center9Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 39%
C 50%
11%
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