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‘HelloFresh’ for dog(owners) shifts into high gear with new CEO: “I didn’t hesitate for long”

Summary by Het Nieuwsblad
Eight years after starting out in the back kitchen of an Antwerp butcher shop, Dog Chef is already delivering 15 million fresh meals a year to 28,000 dogs. To accelerate its growth, the ‘scale-up’ has now brought in a new, ambitious CEO.
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Het NieuwsbladHet Nieuwsblad

‘HelloFresh’ for dog(owners) shifts into high gear with new CEO: “I didn’t hesitate for long”

Eight years after starting out in the back kitchen of an Antwerp butcher shop, Dog Chef is already delivering 15 million fresh meals a year to 28,000 dogs. To accelerate its growth, the ‘scale-up’ has now brought in a new, ambitious CEO.

·Belgium
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Het Nieuwsblad broke the news in Belgium on Wednesday, February 19, 2025.
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