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Hellmann’s turns ketchup into currency to push mayo, fries combo

Summary by marketingdive.com
“Ketchup Currency” includes a casino-inspired microsite where consumers can scan their spare ketchup packets to earn a coupon for Hellmann’s mayo.

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Hellmann’s turns ketchup into currency to push mayo, fries combo

“Ketchup Currency” includes a casino-inspired microsite where consumers can scan their spare ketchup packets to earn a coupon for Hellmann’s mayo.

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marketingdive.com broke the news in on Monday, March 31, 2025.
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