Heavy-handed legislation targets AI-generated replicas of voices and images

Heavy-handed legislation targets AI-generated replicas of voices and images

Artificial intelligence has a lot of people either excited or worried. In the latter camp are creative professionals who fear that technology might replace their images, voices, and talents with exact replicas that show up sober for work and don't throw tantrums. Always prepared to capitalize on concerns, members of Congress propose legislation to create a new intellectual property claim in digital representations of real people. Of course, the …

AI proves to be a double-edged sword for brand protection around the world

While AI can empower brand owners to adopt increasingly advanced digital enforcement strategies, it also offers unprecedented tools for counterfeiters to create convincing replicas. As countries struggle to update their legal frameworks to keep pace with this rapidly evolving technology, brands should still leverage AI for enhanced detection and takedowns to effectively combat counterfeits.