He wanted to make investing “more fair” and sketched out a business plan on paper over lunch. That’s how he built Saxo Bank

If someone invested in the S&P 500 continuously from 1991 to 2024, they would have achieved an average annual rate of return of 11 percent. But if they missed just the 30 best sessions, their return would be only half that. What matters for a successful investment is the time spent on the market, not the time of entry, says Kim Fournais, founder and CEO of Saxo Bank, a Danish forex platform operating on our market.