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He Makes a Million Dollars From Food in One Game. Here's How He Does It.

100,000 fans, a million dollars in revenue, and only one elevator to transport food. On game day, Michigan Stadium—the largest stadium in the United States—transforms into a logistical battleground. A team of 35 chefs and hundreds of staff have a few hours to feed a crowd larger than the population of many cities. This is what the food service business is like in the "Big House."
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100,000 fans, a million dollars in revenue, and only one elevator to transport food. On game day, Michigan Stadium—the largest stadium in the United States—transforms into a logistical battleground. A team of 35 chefs and hundreds of staff have a few hours to feed a crowd larger than the population of many cities. This is what the food service business is like in the "Big House."

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Business Insider (Poland) broke the news in on Sunday, February 8, 2026.
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