“He Is the One Who Saved the Yesan Market that Attracted 680,000 People”… Baek Jong-Won, the Reason Why His ‘Trademark Registration’ Was Rejected

The Born Korea “Branding for public interest purposes… It was a strategic attempt to develop into similar cases” Expert “It reflected social concerns that a specific company cannot monopolize the symbol of a region” The Born Korea, a restaurant company led by CEO Baek Jong-won, has entered the Yesan market in South Chungcheong Province