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HBO Max Raises Prices Across All Plans

HBO Max raises monthly fees by up to $2 and annual plans by up to $20 as streaming services focus on profitability amid market saturation, Warner Bros. Discovery said.

  • On October 21, 2025, Warner Bros. Discovery announced HBO Max is raising prices across all plans, with increases effective immediately for new subscribers.
  • After repositioning HBO Max toward premium content, Warner Bros. Discovery said streaming shifted from scale to profitability amid market saturation, prompting price increases.
  • The company specified new rates: Basic with Ads at $10.99, Standard at $18.49, Premium at $22.99 monthly, and annual plans at $109.99, $184.99, and $229.99 respectively.
  • New subscribers will see the higher charges immediately, while existing monthly subscribers get 30 days' notice before increases start on or after November 20, 2025, and yearly subscribers wait until renewal.
  • The move comes after peers like Disney+ and Netflix also raised prices, while Warner Bros. Discovery reported 125.7 million paying subscribers as of June 30 and is reviewing strategic options.
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Consequence broke the news in on Tuesday, October 21, 2025.
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