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Has Patagonia’s radical ownership shift reshaped business?

Summary by Huck Magazine
The Announcement — In 2022, the outdoor clothing and equipment brand’s billionaire owner Yvon Chouinard revealed that he was handing his entire company over to fight the climate crisis. Now, podcaster Matt Barr has released a deep dive into the seemingly seismic move, and we caught up with him to hear about his findings. On Wednesday, September 14, at a global ‘town hall’ event in Berkeley, California for Patagonia staff, customers, journalists …
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Has Patagonia’s radical ownership shift reshaped business?

The Announcement — In 2022, the outdoor clothing and equipment brand’s billionaire owner Yvon Chouinard revealed that he was handing his entire company over to fight the climate crisis. Now, podcaster Matt Barr has released a deep dive into the seemingly seismic move, and we caught up with him to hear about his findings. On Wednesday, September 14, at a global ‘town hall’ event in Berkeley, California for Patagonia staff, customers, journalists …

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Huck Magazine broke the news in on Friday, March 14, 2025.
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