US EditionHarrisX Research Honored with Two 2025 Effie Awards, Fuels Award-Winning Saucony Marathumb Challenge
- HarrisX announced its role in the Saucony Marathumb Challenge, which earned Silver and Bronze Effie Awards on June 3, 2025 in Washington.
- The campaign stemmed from HarrisX's research revealing that the average person scrolls 78 miles annually, inspiring a six-week global initiative to encourage more physical movement.
- The campaign engaged users across seven countries via a custom app tracking screen time and activity, rewarding those who 'move more than they scroll' through digital and retail activations.
- Campaign results showed a 140% increase in earned media, 25% growth in new users, a 14% sell-through rise on saucony.com, and app retention 50% above industry average, highlighting data-driven creativity.
- The success of the Effie-winning Saucony Marathumb Challenge demonstrates how HarrisX research supported transformational business outcomes and inspired global brand ideas.
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HarrisX Research Honored with Two 2025 Effie Awards, Fuels Award-Winning Saucony Marathumb Challenge
WASHINGTON, June 3, 2025 /PRNewswire/ -- HarrisX is proud to announce its role in the success of the Saucony Marathumb Challenge, a groundbreaking digital campaign that earned Silver in Experiential Marketing – Digital and Bronze in Fashion & Accessories at…
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