US EditionHarley-Davidson is dropping diversity initiatives after right-wing anti-DEI campaign
- Harley-Davidson announced it is ending diversity initiatives after facing online pressure from Robby Starbuck, a conservative activist.
- The company expressed sadness over the negativity on social media that aimed to divide the Harley-Davidson community.
- Harley-Davidson confirmed it has not operated a DEI function since April 2024 and will no longer pursue hiring quotas.
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Harley-Davidson Retracts On Implemented 'Woke' Policies After Stirring Biker And Social-Media Outcry
Motorcycle maker Harley-Davidson released a statement on Monday, walking back their recently implemented DEI and other controversial initiatives after the company faced backlash on social media and from loyal customers.
·San Diego, United States
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Harley-Davidson ‘saddened by negativity,’ decides to drop diversity efforts
Harley-Davidson is the latest major American brand to back away from diversity policies it had supported in recent years.It joined Tractor Supply Co. and John Deere when on Monday it announced that it was ending diversity and other progressive initiatives at the company, according to CNN and other media outlets.
·Harrisburg, United States
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