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H&M partners HYBE INDIA for ‘ICONS IN THE MAKING’ Campaign to champion emerging talent
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H&M partners HYBE INDIA for ‘ICONS IN THE MAKING’ Campaign to champion emerging talent
Bengaluru: H&M India has announced a strategic partnership with HYBE India to deepen its engagement with music and youth culture through the launch of its new campaign, ‘ICONS IN THE MAKING’. The campaign aligns with HYBE INDIA’s ongoing auditions to discover India’s next global girl group, positioning fashion and music as platforms for self-expression. Through this initiative, H&M aims to empower emerging talent to embrace their individuality, …
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