H&M Made a ‘Dimes Square’ T-Shirt. Why?

H&M Made a ‘Dimes Square’ T-Shirt. Why?

The global retailer raised eyebrows with a (now sold-out) tee commemorating Dimes Square, a meme-y New York City micro-neighborhood. The intent, says H&M, was to “reference the geographical location and its creative energy. Any other interpretations of this print are unintended.”

H&M made a ‘Dimes Square’ T-shirt, and New Yorkers have some real thoughts

The global retailer raised eyebrows with a (now sold-out) tee commemorating a meme-y New York micro-neighbourhood. The intent, says H&M, was to “reference the geographical location and its creative energy. Any other interpretations of this print are unintended”