US EditionH&M ‘Game Changer’ Sofia Måhlén: “Pre-loved decouples the growth of our business from resource use” - RetailDetail EU
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H&M ‘Game Changer’ Sofia Måhlén: “Pre-loved decouples the growth of our business from resource use” - RetailDetail EU
Did you know that H&M Group has its own second-hand platform? The fashion giant owns a majority stake in Sellpy, a Swedish marketplace it has been investing in since 2015, but is also expanding H&M Pre-loved to more stores. Sofia Måhlén, Circular Business Models Lead, explains how second-hand ties into H&M’s sustainability strategy. In April, the Swedish fashion concern organised the Change Makers Event 2025 in Stockholm to elaborate on its sust…
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