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Guillermo Pérez Reviews the Evolution of BEONx: From Rate Shopper to RMS that Seeks to Measure Value, Not Just Price
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The story of a hotel technology company doesn't always begin in a lab, an accelerator program, or a presentation filled with English jargon. Sometimes it starts much earlier: in the daily operations of a hotel, in the questions of those who know the industry from the inside, and in the need to solve real problems with tools that speak the language of hoteliers. That was the underlying idea of the flash talk given by Guillermo Pérez, Sales Direct…
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