US EditionGUEST COMMENT How FMCG brands can create their own pop-up RMNs through traditional advertising - InternetRetailing
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GUEST COMMENT How FMCG brands can create their own pop-up RMNs through traditional advertising - InternetRetailing
Steve Smith, Chief Commercial Officer, savi explores how FMCG brands can got on-board with retail media by setting up their own pop-up networks Retail media may be rewiring the relationship between FMCG brands and retailers as investment and innovative capabilities are poured into stores and commerce networks, yet for FMCG brands the retail media revolution […]
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